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~subject:"Consumer behaviour"
~subject:"Markenartikel"
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Consumer behaviour
Markenartikel
Konsumentenverhalten
79,055
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
Youth
9,036
Beziehungsmarketing
8,935
Jugendliche
8,927
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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28,686
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18,482
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57,044
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26,401
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147
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5
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50,689
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7,585
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6,080
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6,054
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5,479
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2,654
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1,911
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1,157
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1,157
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677
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535
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535
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398
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328
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309
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308
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206
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75
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72
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65
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Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
97
Grunert, Klaus G.
94
Huber, Frank
92
Bauer, Hans H.
88
Phau, Ian
86
Gierl, Heribert
83
Lusk, Jayson L.
83
Herrmann, Andreas
79
Sheth, Jagdish N.
78
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Khare, Arpita
71
Grewal, Dhruv
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Loureiro, Sandra Maria Correia
66
Wansink, Brian
66
Foxall, Gordon R.
63
Agarwal, Sumit
62
Stavins, Joanna
62
Chintagunta, Pradeep K.
61
Paul, Justin
60
Jang, Soocheong
58
Ko, Eunju
57
Laroche, Michel
57
Verhoef, Peter C.
57
Pelsmacker, Patrick de
56
Janssen, Maarten C. W.
55
Warlop, Luk
54
Thøgersen, John
53
Rajagopal
52
Walsh, Gianfranco
52
Krishna, Aradhna
50
Sattler, Henrik
50
Bronnenberg, Bart J.
49
Gröppel-Klein, Andrea
49
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All
National Bureau of Economic Research
516
Springer Fachmedien Wiesbaden
99
OECD
45
American Marketing Association
36
International Energy Agency
30
IGI Global
28
Information Resources Management Association
25
Verlag Dr. Kovač
24
Books on Demand GmbH <Norderstedt>
21
Institut für Demoskopie Allensbach
20
Edward Elgar Publishing
17
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Markenverband
12
Universität Mannheim
12
Nomos Verlagsgesellschaft
11
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Europäische Kommission / Gemeinsame Forschungsstelle
10
Gesellschaft für Konsum-, Markt- und Absatzforschung
10
Gesellschaft zur Erforschung des Markenwesens
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Erasmus Research Institute of Management
9
European University Institute / Department of Economics
9
Haufe-Lexware GmbH & Co. KG
9
NetLibrary, Inc
9
Axel-Springer-Verlag
8
Center for Economic Research <Tilburg>
8
Centro studi investimenti sociali
8
Europäische Kommission
8
Helmut-Schmidt-Universität
8
Robert Schuman Centre for Advanced Studies
8
European Association of Agricultural Economists - EAAE
7
Fördergesellschaft Marketing an der Universität Augsburg
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
7
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Journal of business research : JBR
2,027
Journal of retailing and consumer services
1,947
International journal of consumer studies
762
International journal of hospitality management
729
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
515
The journal of brand management : an international journal
447
Working paper / National Bureau of Economic Research, Inc.
442
The journal of product & brand management
421
Journal of marketing research : JMR
398
Asia Pacific journal of marketing and logistics
394
NBER Working Paper
387
European journal of marketing : EJM
373
Management science : journal of the Institute for Operations Research and the Management Sciences
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
SpringerLink / Bücher
326
Journal of international consumer marketing
321
Journal of marketing management : MM
317
Journal of travel and tourism marketing
317
Journal of retailing
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing
311
Journal of marketing communications
300
Cogent business & management
299
Marketing letters : a journal of research in marketing
299
Tourism management : research, policies, practice
298
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
Journal of fashion marketing and management
288
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
271
Technological forecasting & social change : an international journal
264
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
260
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
255
Marketing intelligence & planning
250
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Source
All
ECONIS (ZBW)
83,103
USB Cologne (EcoSocSci)
242
RePEc
150
EconStor
46
BASE
43
OLC EcoSci
5
USB Cologne (business full texts)
4
ArchiDok
4
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Showing
1
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10
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83,597
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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