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~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Theory"
~type_genre:"Article in journal"
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Consumer behaviour
Markenimage
Theory
Konsumentenverhalten
49,191
Relationship marketing
6,892
Beziehungsmarketing
6,891
Brand management
6,720
Markenführung
6,720
Brand image
5,764
Brand
4,710
Customer satisfaction
4,641
Kundenzufriedenheit
4,640
Markenartikel
4,618
Online retailing
4,058
Online-Handel
4,058
Theorie
3,830
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3,750
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3,750
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3,700
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3,700
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3,643
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3,635
Internet marketing
3,595
Online-Marketing
3,593
Youth
3,316
Jugendliche
3,279
Einzelhandel
3,048
Retail trade
3,048
Advertising effects
2,827
Werbewirkung
2,827
Emotion
2,586
E-commerce
2,511
Electronic Commerce
2,498
Experiment
2,278
Viral marketing
2,263
Virales Marketing
2,263
Advertising
2,227
Werbung
2,194
Confidence
1,965
Vertrauen
1,962
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25,192
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4,354
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49,652
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238
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Article in journal
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49,890
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7,532
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6,048
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6,041
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5,031
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5,031
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2,517
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1,849
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1,077
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1,077
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626
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523
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523
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393
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393
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310
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310
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306
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260
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232
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199
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198
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198
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75
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62
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56
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56
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53
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46
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171
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45
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Han, Heesup
113
Mattila, Anna S.
96
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
72
Khare, Arpita
69
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
61
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
58
Belk, Russell W.
55
Paul, Justin
55
Herrmann, Andreas
50
Ko, Eunju
50
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
41
Thaichon, Park
40
Das, Gopal
39
Ko, Yong Jae
38
Rajagopal
38
Wiedmann, Klaus-Peter
38
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Rahman, Zillur
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Moschis, George P.
34
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Institution
All
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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Published in...
All
Journal of business research : JBR
1,993
Journal of retailing and consumer services
1,938
International journal of consumer studies
761
International journal of hospitality management
727
Psychology & marketing
663
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
410
Asia Pacific journal of marketing and logistics
393
The journal of brand management : an international journal
381
European journal of marketing : EJM
357
Journal of marketing research : JMR
346
Management science : journal of the Institute for Operations Research and the Management Sciences
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
319
Journal of travel and tourism marketing
317
Journal of marketing management : MM
310
Journal of retailing
305
Cogent business & management
298
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
298
Journal of marketing communications
296
International journal of retail & distribution management
293
Marketing letters : a journal of research in marketing
293
Tourism management : research, policies, practice
293
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
289
Journal of fashion marketing and management
286
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
Journal of marketing
282
Journal of the Academy of Marketing Science
269
Technological forecasting & social change : an international journal
264
International journal of contemporary hospitality management
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
255
Marketing intelligence & planning
247
Journal of hospitality marketing & management
246
Young consumers : insight and ideas for responsible marketers
242
Food policy : economics planning and politics of food and agriculture
241
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
49,890
Showing
1
-
10
of
49,890
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
9
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
10
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
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