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~subject:"Consumer behaviour"
~subject:"Marketing ethics"
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Consumer behaviour
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Gaski, John F.
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AMS review : official publication of the Academy of Marketing Science
2
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2
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1
Journal of macromarketing
1
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ECONIS (ZBW)
9
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1
The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
Gaski, John F.
- In:
Journal of consumer policy : consumer issues in law, …
31
(
2008
)
2
,
pp. 195-216
Persistent link: https://www.econbiz.de/10003711419
Saved in:
2
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
3
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
4
Nomic necessity in marketing theory : the issue of counterfactual conditions
Gaski, John F.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 310-320
Persistent link: https://www.econbiz.de/10001020255
Saved in:
5
Introducing the Marketing Accountability Standards Board (MASB) and its common-language marketing dictionary : background, description, vision, and prospects
Gaski, John F.
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 521-526
Persistent link: https://www.econbiz.de/10012794234
Saved in:
6
Toward social responsibility, not the social responsibility semblance : marketing does not need a conscience
Gaski, John F.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 7-24
Persistent link: https://www.econbiz.de/10013401656
Saved in:
7
Replies to comments on "toward social responsibility," also incorporating a focus on ESG
Gaski, John F.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10014327806
Saved in:
8
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
9
Evolution of consumer attitude toward business, 1971 - 1984 : a replication
Gaski, John F.
- In:
The future of consumerism
,
(pp. 75-83)
.
1986
Persistent link: https://www.econbiz.de/10001266857
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