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~subject:"Consumer behaviour"
~subject:"Rechnungswesen"
~type_genre:"Aufsatz im Buch"
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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Accounting theory ; Vol. 2
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The evolution of brands : from signals of quality to storehouses of trust
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Handbook of brand relationships
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Cross-cultural and critical perspectives on brands
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Brand management ; Vol. 3
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Measuring and managing brands
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Brand management ; Vol. 2
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Marktpsychologie
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Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
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Sensory marketing : research on the sensuality of products
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Consumer Australia : historical perspectives
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ECONIS (ZBW)
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1
Analyzing perspectives on lifestyle m-health apps : user and non-user insights
Keller, Veronika
;
Ercsey, Ida
- In:
Effective digital marketing for improving society …
,
(pp. 48-67)
.
2024
Persistent link: https://www.econbiz.de/10014463397
Saved in:
2
Medical-information consumers : comparing the characteristics of
patients
with COPD who recently visited their physicians and
patients
who visited a medical-information website
Casebeer, Linda
;
Arata, Joan
;
Shillman, Rachael
; …
- In:
Consumer behavior
,
(pp. 169-184)
.
2009
Persistent link: https://www.econbiz.de/10003838136
Saved in:
3
Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 425-455)
.
2014
Persistent link: https://www.econbiz.de/10010353553
Saved in:
4
Success comes to those who are successful : the influence of past product expectation confirmation on smartwatch usage
Ernst, Alexander W.
;
Ernst, Claus-Peter Hermann
- In:
The drivers of wearable device usage : practice and …
,
(pp. 49-58)
.
2016
Persistent link: https://www.econbiz.de/10011504829
Saved in:
5
Predicting VR
adoption
on e-commerce platforms using TAM and porter five forces
Mon, C. S.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 176-179)
.
2020
Persistent link: https://www.econbiz.de/10012226343
Saved in:
6
Model for understanding consumer
adoption
of online technologies
Amoroso, Donald L.
;
Hunsinger, Scott
- In:
E-adoption and socio-economic impacts : emerging …
,
(pp. 190-218)
.
2011
Persistent link: https://www.econbiz.de/10009373533
Saved in:
7
An extrinsic and intrinsic motivation-based model for measuring consumer shopping oriented web site success
Garrity, Edward
;
O'Donnell, Joseph B.
;
Kim, Yong Jin
; …
- In:
Contemporary research in e-branding
,
(pp. 241-261)
.
2009
Persistent link: https://www.econbiz.de/10003778235
Saved in:
8
Managing the acceptance of technology-mediated remote services : enhancing customer's collaboration and technology perceptions
Wünderlich, Nancy V.
- In:
Technologie und Dienstleistung : Innovationen in …
,
(pp. 39-45)
.
2008
Persistent link: https://www.econbiz.de/10003762704
Saved in:
9
Investment and household
adoption
of communication and information services
Stenberg, Peter L.
- In:
The emerging digital economy : entrepreneurship, …
,
(pp. 263-276)
.
2006
Persistent link: https://www.econbiz.de/10003373594
Saved in:
10
Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it
Hietschold, Nadine
- In:
New waves in innovation management research
,
(pp. 363-378)
.
2018
Persistent link: https://www.econbiz.de/10012290789
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