//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social web
Theory
Konsumentenverhalten
49,191
Relationship marketing
6,892
Beziehungsmarketing
6,891
Brand management
6,720
Markenführung
6,720
Brand image
5,764
Markenimage
5,764
Brand
4,710
Customer satisfaction
4,641
Kundenzufriedenheit
4,640
Markenartikel
4,618
Online retailing
4,058
Online-Handel
4,058
Theorie
3,830
Social Web
3,750
Dienstleistungsqualität
3,700
Service quality
3,700
USA
3,643
United States
3,635
Internet marketing
3,595
Online-Marketing
3,593
Youth
3,316
Jugendliche
3,279
Einzelhandel
3,048
Retail trade
3,048
Advertising effects
2,827
Werbewirkung
2,827
Emotion
2,586
E-commerce
2,511
Electronic Commerce
2,498
Experiment
2,278
Viral marketing
2,263
Virales Marketing
2,263
Advertising
2,227
Werbung
2,194
Confidence
1,965
Vertrauen
1,962
more ...
less ...
Online availability
All
Undetermined
25,107
Free
4,346
Type of publication
All
Article
49,450
Book / Working Paper
236
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
49,686
Graue Literatur
7,519
Non-commercial literature
7,519
Working Paper
6,031
Arbeitspapier
6,025
Aufsatz im Buch
4,997
Book section
4,997
Hochschulschrift
2,513
Thesis
1,842
Collection of articles of several authors
1,072
Sammelwerk
1,072
Aufsatzsammlung
621
Conference paper
520
Konferenzbeitrag
520
Bibliografie enthalten
393
Bibliography included
393
Collection of articles written by one author
309
Sammlung
309
Konferenzschrift
301
Case study
254
Fallstudie
254
Lehrbuch
232
Textbook
199
Amtsdruckschrift
198
Government document
198
Reprint
186
Conference proceedings
156
Systematic review
75
Übersichtsarbeit
75
Statistik
71
Statistics
62
Handbook
56
Handbuch
56
Forschungsbericht
52
Ratgeber
52
Market information
50
Marktinformation
50
Guidebook
45
Glossar enthalten
44
more ...
less ...
Language
All
English
48,593
German
798
French
171
Spanish
45
Italian
31
Portuguese
8
Dutch
7
Polish
6
Hungarian
5
Czech
4
Russian
4
Norwegian
3
Arabic
2
Bulgarian
2
Danish
2
Bosnian
1
Finnish
1
Croatian
1
Lithuanian
1
Macedonian
1
Romanian
1
Slovenian
1
Serbian
1
Swedish
1
more ...
less ...
Author
All
Han, Heesup
113
Mattila, Anna S.
96
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
61
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Ko, Eunju
51
Herrmann, Andreas
50
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Bang, Nguyen
41
Sharma, Piyush
41
Thaichon, Park
40
Das, Gopal
39
Rajagopal
38
Vrontis, Demetris
38
Ko, Yong Jae
37
Park, Jungkun
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Moschis, George P.
34
Wu, Luorong
34
more ...
less ...
Institution
All
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1,985
Journal of retailing and consumer services
1,933
International journal of consumer studies
760
International journal of hospitality management
724
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
398
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
357
European journal of marketing : EJM
349
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
309
Journal of retailing
304
Cogent business & management
298
Journal of marketing communications
297
Tourism management : research, policies, practice
294
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
290
Journal of fashion marketing and management
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of marketing
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Journal of the Academy of Marketing Science
268
Technological forecasting & social change : an international journal
267
International journal of contemporary hospitality management
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
255
Young consumers : insight and ideas for responsible marketers
249
Journal of hospitality marketing & management
247
Marketing intelligence & planning
243
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
more ...
less ...
Source
All
ECONIS (ZBW)
49,686
Showing
1
-
10
of
49,686
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
9
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
10
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->