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The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
Gaski, John F. - In: Journal of consumer policy : consumer issues in law, … 31 (2008) 2, pp. 195-216
Persistent link: https://www.econbiz.de/10003711419
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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Nomic necessity in marketing theory : the issue of counterfactual conditions
Gaski, John F. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 310-320
Persistent link: https://www.econbiz.de/10001020255
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Introducing the Marketing Accountability Standards Board (MASB) and its common-language marketing dictionary : background, description, vision, and prospects
Gaski, John F. - In: Journal of macromarketing 41 (2021) 4, pp. 521-526
Persistent link: https://www.econbiz.de/10012794234
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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Evolution of consumer attitude toward business, 1971 - 1984 : a replication
Gaski, John F. - In: The future of consumerism, (pp. 75-83). 1986
Persistent link: https://www.econbiz.de/10001266857