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Consumer behaviour
Konsumentenverhalten
54,237
Brand management
7,431
Markenführung
7,429
Beziehungsmarketing
7,361
Relationship marketing
7,357
Markenartikel
6,129
Brand image
6,128
Markenimage
6,127
Brand
5,673
Customer satisfaction
4,768
Kundenzufriedenheit
4,764
Theory
4,470
Theorie
4,466
Online-Handel
4,356
Online retailing
4,351
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4,057
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4,056
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4,002
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3,970
Youth
3,821
Internet marketing
3,806
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3,803
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3,799
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3,799
Jugendliche
3,752
Einzelhandel
3,272
Retail trade
3,267
Werbewirkung
2,988
Advertising effects
2,987
E-commerce
2,724
Electronic Commerce
2,709
Emotion
2,706
Virales Marketing
2,348
Experiment
2,347
Viral marketing
2,347
Advertising
2,343
Werbung
2,320
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2,084
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4,404
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123
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5
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Han, Heesup
113
Mattila, Anna S.
96
Gierl, Heribert
77
Phau, Ian
76
Lusk, Jayson L.
75
Belk, Russell W.
70
Khare, Arpita
69
Loureiro, Sandra Maria Correia
64
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Herrmann, Andreas
59
Septianto, Felix
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
53
Laroche, Michel
51
Pelsmacker, Patrick de
50
Ko, Eunju
48
Walsh, Gianfranco
48
Hollebeek, Linda D.
46
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Foxall, Gordon R.
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Grunert, Klaus G.
38
Verhoef, Peter C.
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Wong, IpKin Anthony
36
Dens, Nathalie
35
Eisend, Martin
35
Guido, Gianluigi
35
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COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
INFER, International Network for Economic Research
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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Journal of business research : JBR
1,969
Journal of retailing and consumer services
1,927
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
388
European journal of marketing : EJM
348
Journal of marketing research : JMR
342
The journal of brand management : an international journal
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
328
Journal of international consumer marketing
318
Journal of travel and tourism marketing
316
Journal of marketing management : MM
301
Journal of retailing
301
Cogent business & management
297
Journal of marketing communications
294
Tourism management : research, policies, practice
292
Marketing letters : a journal of research in marketing
291
International journal of retail & distribution management
288
The international review of retail, distribution and consumer research
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
The journal of consumer marketing
282
Journal of fashion marketing and management
280
Journal of marketing
279
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
238
Young consumers : insight and ideas for responsible marketers
238
Journal of food products marketing
230
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ECONIS (ZBW)
54,166
RePEc
100
BASE
20
EconStor
14
Showing
1
-
10
of
54,300
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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