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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10010366609
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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
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Charting new directions for marketing
Day, George S.; Montgomery, David B. - 2009
Persistent link: https://www.econbiz.de/10003837011
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (contributor) - 1978 - 3. ed
Persistent link: https://www.econbiz.de/10000049882
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Consumerism: Search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000571312
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Causes of irritation in advertising
Aaker, David A.; Bruzzone, Donald E. - In: Journal of marketing 49 (1985) 2, pp. 47-57
Persistent link: https://www.econbiz.de/10001784458