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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
20
Brand management
19
Markenführung
19
Brand image
15
Markenimage
15
Brand
8
Internationales Marketing
8
Markenartikel
8
Werbung
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International marketing
7
Advertising
5
Emotion
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Cultural identity
4
Kulturelle Identität
4
Marktforschung
4
Welt
4
Wirtschaftsgeographie
4
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4
Advertising effects
3
Brand love
3
Direktmarketing
3
Economic geography
3
Kanada
3
Kommunikation
3
Personality psychology
3
Persönlichkeitspsychologie
3
Psychology of advertising
3
Social values
3
Soziale Werte
3
Vereinigte Staaten
3
Werbepsychologie
3
Werbewirkung
3
Werbungsforschung
3
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2
Asien
2
Aufsatzsammlung
2
Beziehungsmarketing
2
Brand loyalty
2
C-OAR-SE method
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20
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Batra, Rajeev
19
Bagozzi, Richard P.
4
Alden, Dana
3
Steenkamp, Jan-Benedict E. M.
3
Ahuvia, Aaron
2
Wedel, Michel
2
Ahuvia, Aaron C.
1
Alden, Dana L.
1
Aydinoğlu, Nilüfer Z.
1
Chen, Zengxiang
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Chiu, Chi-yue
1
Faraji-Rad, Ali
1
Feinberg, Fred M.
1
Gürhan-Canli, Zeynep
1
Holbrook, Morris B.
1
Homer, Pamela Miles
1
Lenk, Peter J.
1
Li, Dongmei
1
Liu, Wumei
1
Loureiro, Sandra Maria Correia
1
Ng, Sharon
1
Peng, Siqing
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Pieters, Rik
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Ray, Michael L.
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Steenkamp, Jan‐Benedict EM
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Wang, Haizhogn
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Journal of marketing
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Best practices in international marketing
1
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Handbook of brand relationships
1
International marketing ; Vol. V
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
1
Journal of marketing research
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Journal of retailing
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ECONIS (ZBW)
20
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1
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
2
Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
-
2006
Persistent link: https://www.econbiz.de/10003410976
Saved in:
3
Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.
;
Batra, Rajeev
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 342-357)
.
2009
Persistent link: https://www.econbiz.de/10003915638
Saved in:
4
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
5
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
6
An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi
;
Batra, Rajeev
;
Peng, Siqing
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
Saved in:
7
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
8
The moderating role of dialecticism in consumer responses to product information
Wang, Haizhong
;
Batra, Rajeev
;
Chen, Zengxiang
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 381-394
Persistent link: https://www.econbiz.de/10011531091
Saved in:
9
The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik
;
Wedel, Michel
;
Batra, Rajeev
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
Saved in:
10
Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
- In:
Best practices in international marketing
,
(pp. 193-215)
.
2002
Persistent link: https://www.econbiz.de/10001680898
Saved in:
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