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Interaction between channel strategy and store brand decisions
Jin, Yannan; Wu, Xiaole; Hu, Qiying - In: European journal of operational research : EJOR 256 (2017) 3, pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
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Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regre...
Cristina, Marin - 2016
The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...
Persistent link: https://www.econbiz.de/10013001922
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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Channel strategies for dual-channel firms to counter strategic consumers
He, Peng; He, Yong; Zhou, Li - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014240301
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Dynamic pricing in a distribution channel in the presence of switching costs
Cosguner, Koray; Chan, Tat; Seetharaman, Seethu - In: Management science : journal of the Institute for … 64 (2018) 3, pp. 1212-1229
Persistent link: https://www.econbiz.de/10011847194
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Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P. - 2010
Persistent link: https://www.econbiz.de/10003888346
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Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann; Weiser, Christoph - 2008 - 4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
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Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann; Weiser, Christoph - 2000 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014274177