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Integration of consumer diffusion theory and diffusion models : new research directions

Gatignon, Hubert A. - In: Innovation diffusion models of new product acceptance, (pp. 37-59). 1986

Persistent link: https://www.econbiz.de/10001308544

Consumer behavior

Robertson, Thomas S. - 1970

Persistent link: https://www.econbiz.de/10000051869

Handbook of consumer behavior

Robertson, Thomas S. (ed.); … - 1991

Persistent link: https://www.econbiz.de/10000835008

Consumer behavior

Robertson, Thomas S.; Zielinski, Joan; Ward, Scott - 1984

Persistent link: https://www.econbiz.de/10000078313

New product preannouncing behavior : a market signaling study

Eliashberg, Jehoshua - In: Journal of marketing research : JMR 25 (1988) 3, pp. 282-292

Persistent link: https://www.econbiz.de/10001054425

Perspectives in consumer behavior

Kassarjian, Harold H.; Robertson, Thomas S. - 1973 - Revised

Persistent link: https://www.econbiz.de/10000056320

Order of entry as a moderator of the effect of the marketing mix on market share

Bowman, Douglas; Gatignon, Hubert A. - 1995

Persistent link: https://www.econbiz.de/10000907931

Consumer behavior : theoretical sources

Ward, Scott (ed.); Robertson, Thomas S. (contributor) - 1973

Persistent link: https://www.econbiz.de/10000053319

Manipulating Consumers is Not Marketing : A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'

Gatignon, Hubert - 2015

Sunstein's essay is particularly welcome because marketing as a science and as a field of management practice is facing an increased level of criticism at the same time as the general population becomes aware of the role it plays in business, beyond the traditional sales and distribution...

Persistent link: https://www.econbiz.de/10013012527