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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a … Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital … in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage …
Persistent link: https://www.econbiz.de/10014333805
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003424158
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Marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011390389
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The principles of Islamic marketing
Alserhan, Baker Ahmad - 2015 - Second Edition
Persistent link: https://www.econbiz.de/10011378369
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Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in Brazil
Stoebe, Martin Johannes - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009745433
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Prosperity of marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011445018
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The principles of Islamic marketing
Alserhan, Baker Ahmad - 2011
Persistent link: https://www.econbiz.de/10009233663
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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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Problems in marketing : applying key concepts and techniques
Moutinho, Luiz - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10001939912