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Using means-end structures for benefit segmentation in a service industry
Botschen, Günther - In: Advances in services marketing, (pp. 155-180). 1997
Persistent link: https://www.econbiz.de/10001297065
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Kundenzufriedenheit : wie Kundentreue im Dienstleistungsbereich die Rentabilität steigert
Quartapelle, Alberto Q. - 1996
Persistent link: https://www.econbiz.de/10014003696
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Achieving excellence in services marketing : roles in customer delight
Mandal, Pratap Chandra - In: International journal of business excellence : IJBEX 20 (2020) 3, pp. 359-374
Persistent link: https://www.econbiz.de/10012199135
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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
1. History and concept of luxury -- 2. The luxury market -- 3. Luxury market and the Service-dominant logic paradigm -- 4. How to position a luxury product -- 5. Luxury consumer behavior -- 6. Defining the Persona: Segmentation and targeting -- 7. Developing strong luxury brands for products and...
Persistent link: https://www.econbiz.de/10014250259
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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An Indian customer surrounding 7P's of service marketing
Kushwaha, G. S.; Agrawal, Shiv Ratan - In: Journal of retailing and consumer services 22 (2015), pp. 85-95
Persistent link: https://www.econbiz.de/10010468494
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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Perception of customers towards the marketing strategies adopted by Indian banks
Uma Rani T. S.; Kamaraj K.; Panchanatham, N. - In: International journal of management & transformation : … 5 (2011) 1/2, pp. 14-21
Persistent link: https://www.econbiz.de/10009683631