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Loyalität privater Stromkunden : eine Generationenfrage?
Bakay, Zoltán; Zinnbauer, Markus - In: Zeitschrift für Energiewirtschaft : ZfE 28 (2004) 3, pp. 209-215
Persistent link: https://www.econbiz.de/10002233639
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A model of consumer engagement in a virtual customer environment
Claffey, Ethel; Brady, Mairead - In: Journal of customer behaviour 13 (2014) 4, pp. 325-346
Persistent link: https://www.econbiz.de/10010519721
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Business online community credibility model of an online consumption community using linear programming for effective customer relationship management
Alavi, Shirin - In: International journal of business innovation and research 8 (2014) 4, pp. 440-462
Persistent link: https://www.econbiz.de/10010401002
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Metric proposal for customer engagement in Facebook
Ángeles Oviedo-García, Maria de los; … - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 327-344
Persistent link: https://www.econbiz.de/10010433940
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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Marketing im liberalisierten Strommarkt : Kommunikation und Produktplanung im Privatkundenmarkt
Haller, Thomas - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002411130
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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior
Rajagopal - 2022
Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...
Persistent link: https://www.econbiz.de/10013287736
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Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021
Persistent link: https://www.econbiz.de/10012417027
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Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik; Kurtz, Michael; Becker, Jörg - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238337