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Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan; Pitt, Leyland F.; Campbell, Colin - In: Journal of the Operational Research Society : OR 61 (2010) 10, pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
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Expressing herself through brands : a comparative study of women in six Asia-Pacific nations
Wallström, Åsa; Steyn, Peter; Pitt, Leyland F. - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 228-237
Persistent link: https://www.econbiz.de/10008810214
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A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
Steyn, Peter; Pitt, Leyland F.; Strasheim, Arien; … - In: Journal of retailing and consumer services 17 (2010) 5, pp. 355-373
Persistent link: https://www.econbiz.de/10008654226
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The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
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Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon; Sorokáčová, Alexandra; Pitt, Leyland F. - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
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Knowing what they know : a managerial perspective on consumer knowledge
Vigar-Ellis, Debbie; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 6, pp. 679-685
Persistent link: https://www.econbiz.de/10011392854
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Game on : engaging customers and employees through gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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Special issue: Leveraging users as innovators : managing the creative potential of individual consumers
Bogers, Marcel L. A. M. (ed.); McCarthy, Ian P. (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011428848
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Knowledge effects on the exploratory acquisition of wine
Vigar-Ellis, Debbie; Pitt, Leyland F.; Caruana, Albert - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 84-102
Persistent link: https://www.econbiz.de/10011381347
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Is it all a game? : understanding the principles of gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011300887