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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
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Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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Marketing research
Birks, David F. - In: The marketing book, (pp. 166-190). 2016
Persistent link: https://www.econbiz.de/10011471644
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Assembling consumption : researching actors, networks and markets
Canniford, Robin (ed.); Bajde, Domen (ed.) - 2016
Persistent link: https://www.econbiz.de/10011537953
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The discourse of marketing and development : towards "critical transformative marketing research"
Tadajewski, Mark; Chelekis, Jessica; DeBerry-Spence, Benet - In: Journal of marketing management : MM 30 (2014) 17/18, pp. 1728-1771
Persistent link: https://www.econbiz.de/10010466402
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Conceptual papers in marketing and consumer research
Belk, Russell W. (ed.); MacInnis, Deborah J. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012178664
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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Russ Belk, autobiographical reflections
Belk, Russell W. - In: Journal of historical research in marketing 9 (2017) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10011724476