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Emergence of online shopping in India : shopping orientation segments
Gehrt, Kenneth C.; Rajan, Mahesh Natarajan; Shainesh, G.; … - In: International journal of retail & distribution management 40 (2012) 10, pp. 742-758
Persistent link: https://www.econbiz.de/10009663525
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An approach to prioritize customer-based, cost-effective service enhancements
Srinivasan, V.; Shainesh, G.; Sharma, Anand K. - In: The service industries journal 35 (2015) 13/14, pp. 747-762
Persistent link: https://www.econbiz.de/10011439912
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Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej; Shainesh, G.; Hillebrand, Christina … - In: Journal of international marketing 29 (2021) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
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Navigating from programme loyalty to company loyalty
Gupta, Seema; Gupta, Tanvi; Shainesh, G. - In: IIMB management review 30 (2018) 3, pp. 196-206
Persistent link: https://www.econbiz.de/10012028971
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Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services
Krishnamurthy, Anup; Shainesh, G. - In: The journal of services marketing 31 (2017) 6, pp. 662-675
Persistent link: https://www.econbiz.de/10011801652
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Conceptualizing customer experience in multi-actor platforms
Mahadevan, Dhrithi; Shainesh, G. - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 83-103
Persistent link: https://www.econbiz.de/10014584112
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Emergence of online shopping in India: shopping orientation segments
Gehrt, Kenneth C.; Rajan, Mahesh N.; Shainesh, G.; … - In: International Journal of Retail & Distribution Management 40 (2012) 10, pp. 742-758
Purpose – This study aims to explore Indian online shopping via the concept of shopping orientations. Design/methodology/approach – Surveys were collected from 536 consumer panel members. Online shopping segments were identified by using a two‐step process that clustered respondents in...
Persistent link: https://www.econbiz.de/10014803593