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~subject:"Consumer behaviour"
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Consumer behaviour
Persönlichkeitspsychologie
12,563
Personality psychology
12,286
Markenimage
10,855
Brand image
10,608
Konsumentenverhalten
7,999
Markenführung
7,049
Brand management
7,046
Brand
3,290
Markenartikel
3,269
Relationship marketing
2,010
Beziehungsmarketing
2,009
Entrepreneurship
1,313
Entrepreneurship approach
1,273
Social Web
1,200
Social web
1,200
Unternehmensgründung
1,181
Deutschland
1,163
Business start-up
1,159
Emotion
1,148
Germany
1,078
Werbewirkung
1,059
Advertising effects
1,053
Theorie
1,025
Theory
998
USA
997
United States
976
Kognition
971
Online-Marketing
965
Internet marketing
954
Cognition
947
Unternehmenskultur
924
Corporate culture
921
Führungsstil
909
Experiment
906
Leadership style
903
Arbeitsverhalten
898
Work behaviour
897
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873
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873
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1,233
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Loureiro, Sandra Maria Correia
30
Phau, Ian
28
Diamantopoulos, Adamantios
27
Han, Heesup
21
Usman, Osly
19
Bang, Nguyen
18
Japutra, Arnold
18
Guzman, Francisco
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Huber, Frank
16
Ekinci, Yuksel
15
Bagozzi, Richard P.
14
Belk, Russell W.
14
Berger, Jonah
14
Jang, Soocheong
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Septianto, Felix
14
Siddiqui, Danish Ahmed
14
Sreejesh, S.
14
Burmann, Christoph
13
Gierl, Heribert
13
Khamitov, Mansur
13
Veloutsou, Cleopatra
13
Wong, IpKin Anthony
13
Batra, Rajeev
12
Das, Gopal
12
Delia, Elizabeth B.
12
Fetscherin, Marc
12
Hollebeek, Linda D.
12
Johnson, Lester W.
12
Keller, Kevin Lane
12
MacInnis, Deborah J.
12
Pelsmacker, Patrick de
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
12
Warlop, Luk
12
Wiedmann, Klaus-Peter
12
Ahn, Jiseon
11
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IGI Global
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Advertising Research Foundation
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Books on Demand GmbH <Norderstedt>
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Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Sonderforschungsbereich Statistical Modelling of Nonlinear Dynamic Processes
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Mannheim
1
Universität zu Köln
1
Washington State University
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
442
Journal of retailing and consumer services
271
The journal of product & brand management
246
The journal of brand management : an international journal
217
Psychology & marketing
140
Asia Pacific journal of marketing and logistics
102
European journal of marketing : EJM
88
International journal of hospitality management
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
84
Journal of marketing communications
84
Journal of international consumer marketing
80
The journal of consumer marketing
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of consumer studies
62
Journal of strategic marketing
60
Journal of fashion marketing and management
59
Marketing letters : a journal of research in marketing
58
International marketing review
57
Journal of travel and tourism marketing
57
Marketing intelligence & planning
56
Journal of global marketing
53
Cogent business & management
50
International journal of advertising : the review of marketing communications
49
Journal of promotion management : innovations in planning and applied research
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of marketing
46
Journal of marketing management : MM
46
Journal of business ethics : JOBE
45
Journal of marketing research : JMR
44
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of promotion management : JPM
41
Tourism management : research, policies, practice
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of consumer behaviour : an international research review
37
Young consumers : insight and ideas for responsible marketers
37
International journal of advertising : the quarterly review of marketing communications
36
Qualitative market research : an international journal
36
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ECONIS (ZBW)
7,995
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1
Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Bishnoi, Vinod Kumar
;
Kumar, Ajay
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10011539920
Saved in:
2
Images, affective evaluation and personality traits in tourist behaviour : an exploratory study with Italian postcards
Servidio, Rocco
- In:
Tourism management perspectives : TMP
16
(
2015
),
pp. 237-246
Persistent link: https://www.econbiz.de/10011415054
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
5
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
6
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
7
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
8
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
9
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
10
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
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