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~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
17,666
Markenführung
17,252
Brand image
11,164
Markenimage
11,050
Konsumentenverhalten
10,112
Markenartikel
9,240
Brand
8,200
Relationship marketing
3,085
Beziehungsmarketing
3,078
Markenpolitik
2,474
Social Web
2,079
Social web
2,076
Deutschland
1,909
Online-Marketing
1,841
Internet marketing
1,817
Marketingmanagement
1,688
Marketing management
1,669
Germany
1,605
Werbewirkung
1,572
Advertising effects
1,548
Theorie
1,383
Theory
1,372
Marketing
1,260
Luxury goods
1,142
USA
1,141
Luxusgüter
1,140
United States
1,110
Werbung
1,084
Herkunftsbezeichnung
1,033
Advertising
1,031
Designation of origin
1,030
Corporate reputation
993
Firmenimage
991
Customer satisfaction
965
Kundenzufriedenheit
947
Tourismusmarketing
902
Tourism marketing
900
Einzelhandel
856
Handelsmarke
837
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5
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7,784
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Phau, Ian
43
Loureiro, Sandra Maria Correia
35
Diamantopoulos, Adamantios
29
Han, Heesup
28
Huber, Frank
27
Ko, Eunju
27
Dawes, John
26
Melewar, T. C.
26
Wiedmann, Klaus-Peter
25
Keller, Kevin Lane
24
Sarkar, Abhigyan
24
Bang, Nguyen
22
Hollebeek, Linda D.
22
Veloutsou, Cleopatra
22
Guzman, Francisco
21
Romaniuk, Jenni
21
Bauer, Hans H.
20
Usman, Osly
20
Sattler, Henrik
19
Fetscherin, Marc
18
Gázquez-Abad, Juan Carlos
18
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Gierl, Heribert
17
Bagozzi, Richard P.
16
Burmann, Christoph
16
Fournier, Susan
16
Kunkel, Thilo
16
Park, C. Whan
16
Paul, Justin
16
Septianto, Felix
16
Sreejesh, S.
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Bronnenberg, Bart J.
15
Dubé, Jean-Pierre
15
Khan, Imran
15
Martínez-López, Francisco J.
15
Pelsmacker, Patrick de
15
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
6
National Bureau of Economic Research
6
Verlag Dr. Kovač
5
American Marketing Association
3
IGI Global
3
Center of Market Oriented Product and Production Management
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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Published in...
All
Journal of business research : JBR
506
Journal of retailing and consumer services
337
The journal of brand management : an international journal
317
The journal of product & brand management
305
Psychology & marketing
144
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
97
Journal of marketing communications
96
International journal of hospitality management
89
Journal of international consumer marketing
83
Marketing intelligence & planning
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of fashion marketing and management
72
The journal of consumer marketing
72
Journal of strategic marketing
71
International marketing review
70
International journal of advertising : the review of marketing communications
68
Marketing letters : a journal of research in marketing
66
Journal of marketing
65
Journal of promotion management : innovations in planning and applied research
65
International journal of internet marketing and advertising : IJIMA
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
63
Journal of global marketing
63
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
SpringerLink / Bücher
59
Cogent business & management
58
Journal of promotion management : JPM
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
International journal of consumer studies
55
International journal of advertising : the quarterly review of marketing communications
49
Journal of travel and tourism marketing
49
The IUP journal of brand management : IJBRM
49
Journal of Islamic marketing
48
Journal of marketing research : JMR
48
Journal of international marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of retailing
44
International journal of retail & distribution management
42
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Source
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ECONIS (ZBW)
10,097
Other ZBW resources
107
BASE
1
RePEc
1
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
4
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
5
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
6
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
7
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
8
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
9
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
10
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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