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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993
Persistent link: https://www.econbiz.de/10000867282
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"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
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Understanding customers' service experience : review and research propositions
Khan, Arif K.; Metri, Bhimaraya A. - In: International journal of business environment : IJBE 4 (2011) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10009155012
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Perceived fairness of differential customer treatment
Mayser, Sabine - 2011
Persistent link: https://www.econbiz.de/10009690554
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Marketing strategy with reference to retention of its customers : a research based study
Pant, Lalit Kumar - In: Journal of world economic review 8 (2013) 2, pp. 213-220
Persistent link: https://www.econbiz.de/10010193884
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Der amerikanische Kundenzufriedenheitsindex ACSI (American Customer Satisfaction Index)
Fornell, Claes - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 165-178). 1998
Persistent link: https://www.econbiz.de/10001303865
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Customer satisfaction in a global economy : challenges for the automobile industry
Johnson, Michael D. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 1-14). 1996
Persistent link: https://www.econbiz.de/10001293682
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An analysis of post-product development market research and its effects on firms and consumers
Reed, Randal L. - 1992
Persistent link: https://www.econbiz.de/10000851212
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Relationship between sales force reputation and customer behavior : role of experiential value added by sales force
Echchakoui, Saïd - In: Journal of retailing and consumer services 28 (2016), pp. 54-66
Persistent link: https://www.econbiz.de/10011433763
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Marketeers + Pioneers : Gesellschaft, Markt, Werbung
2008-2009: Köln : WA-Verl. - 6.2008=Nr.30=[Jg.1.]2008=Nr.1(Aug.); 1.2008 - …
Persistent link: https://www.econbiz.de/10003729311