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~subject:"Consumer behaviour"
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Consumer behaviour
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Septianto, Felix
24
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17
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16
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15
Eisend, Martin
15
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11
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10
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1
Cornell University / Department of Applied Economics and Management
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Working paper / National Bureau of Economic Research, Inc.
250
Journal of business research : JBR
167
Journal of consumer research : JCR ; an interdisciplinary bimonthly
164
International journal of advertising : the review of marketing communications
125
Journal of retailing and consumer services
114
Journal of marketing communications
107
Psychology & marketing
98
Journal of advertising research
85
International journal of advertising : the quarterly review of marketing communications
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
NBER working paper series
71
International journal of hospitality management
62
Journal of fashion marketing and management
57
The journal of consumer marketing
57
Journal of promotion management : JPM
56
International journal of consumer studies
53
Journal of international consumer marketing
52
Journal of promotion management : innovations in planning and applied research
51
Journal of advertising : official publication of the American Academy of Advertising
48
International journal of internet marketing and advertising : IJIMA
46
Journal of Consumer Marketing
44
American journal of agricultural economics
43
Journal of advertising
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
European journal of marketing : EJM
39
Journal of marketing
39
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
38
The American economic review
38
Journal of business ethics : JOBE
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
Asia Pacific journal of marketing and logistics
33
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
International journal of retail & distribution management
33
Journal of marketing theory and practice
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Journal of marketing research : JMR
32
Marketing letters : a journal of research in marketing
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Young consumers : insight and ideas for responsible marketers
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
7,513
Other ZBW resources
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RePEc
3
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1
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
Consumer attitudes toward pharmaceutical direct-to-consumer
advertising
: an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Saved in:
4
Do perceptions of direct-to-consumer pharmaceutical
advertising
vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
5
Advertising
to the end consumers by pharmaceutical companies : blessing or curse?
Goldberg, Scott
-
2013
Persistent link: https://www.econbiz.de/10011293891
Saved in:
6
"See your doctor" : the impact of direct-to-consumer
advertising
on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
7
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
8
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug
advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
9
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug
advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
10
Smart
advertising
in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
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