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~subject:"Consumer behaviour"
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Consumer behaviour
Strategische Allianz
5,815
Strategic alliance
5,261
Sports marketing
2,087
Sportmarketing
2,069
Sportorganisation
1,838
Sport organization
1,809
Profisport
1,714
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1,712
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1,189
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1,119
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1,009
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978
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814
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626
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542
Sport event
528
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503
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480
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478
Sponsoring
478
Sponsorship
478
Brand management
474
Markenführung
472
Unternehmenserfolg
453
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452
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17
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Funk, Daniel C.
19
Kunkel, Thilo
19
McDonald, Heath
19
Ko, Yong Jae
17
Biscaia, Rui
14
Drayer, Joris
14
Kim, Yu Kyoum
13
Doyle, Jason P.
12
Dwyer, Brendan
12
Heere, Bob
12
Kwak, Dae Hee
12
Uhrich, Sebastian
12
Shapiro, Stephen L.
11
Byon, Kevin K.
10
Greenwell, T. Christopher
10
James, Jeffrey D.
9
Katz, Matthew
9
Asada, Akira
8
Delia, Elizabeth B.
8
Koronios, Konstantinos
8
Schreyer, Dominik
8
Ballouli, Khalid
7
Breuer, Christoph
7
Karg, Adam
7
Lock, Daniel
7
Pedersen, Paul M.
7
Shuv-Ami, Avichai
7
Wann, Daniel L.
7
Ahn, Taesoo
6
Bennett, Gregg
6
Cho, Heetae
6
Filo, Kevin
6
Grohs, Reinhard
6
Havard, Cody T.
6
Inoue, Yuhei
6
Jang, Wonseok
6
Lee, Joon Sung
6
Sveinson, Katherine
6
Theodorakis, Nicholas D.
6
Torgler, Benno
6
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Center of Market Oriented Product and Production Management
1
FOM-Hochschule für Oekonomie & Management / KCM KompetenzCentrum für Marketing & Medienwirtschaft
1
IGI Global
1
NMP-Verlag
1
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Journal of sport management : the official journal of the North American Society of Sport Management
87
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
International journal of sports marketing & sponsorship
71
International journal of sport management and marketing : IJSMM
64
European Sport management quarterly : ESMQ
58
Sport management review
57
Journal of business research : JBR
25
Sport, Business and Management : an international journal ; SBM
14
Journal of sports economics
13
Journal of strategic marketing
10
European journal of marketing : EJM
8
International journal of sport finance
8
The journal of brand management : an international journal
8
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
5
Services marketing quarterly
5
The service industries journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
The journal of consumer marketing
4
The journal of product & brand management
4
Applied economics letters
3
Journal for global business advancement : JGBA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing management : MM
3
Journal of service management
3
Journal of travel and tourism marketing
3
Organizations and markets in emerging economies
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Business Guides on the Go
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
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ECONIS (ZBW)
802
Other ZBW resources
4
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1
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
2
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
3
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
4
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
5
Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques
;
Guedes, Francisco …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
Saved in:
6
The attractiveness of national and international football leagues : perspectives of fans of "star clubs" and "underdogs"
Koenigstorfer, Joerg
;
Groeppel-Klein, Andrea
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10003977265
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7
Psychometric evaluation of the team identification scale among Greek sport fans: a cross-validation approach
Theodorakis, Nicholas D.
;
Dimmock, James
;
Wann, Daniel
; …
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10003989358
Saved in:
8
Das Konstrukt Atmosphäre in Fußballstadien : Konzeptionalisierung und Operationalisierung
Uhrich, Sebastian
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 41-77)
.
2008
Persistent link: https://www.econbiz.de/10003675897
Saved in:
9
Rival salience and sport team identification
Luellen, Tara B.
;
Wann, Daniel L.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10008651160
Saved in:
10
Perceived motivations for corporate suite ownership in the "big four" leagues
Titlebaum, Peter
;
Lawrence, Heather
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
2
,
pp. 88-96
Persistent link: https://www.econbiz.de/10008651173
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