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Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
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Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You; Geng, Lixiao; Chang, Yaping; Ning, Peng - In: Psychology & marketing 40 (2023) 12, pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
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Online surveys vs. online observations : a comparative analysis of online research methods and their impact on brand management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 49-56
Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …The internet offers market researchers a broad variety of possibilities to gather information and insights. Online … Übertragung der klassischen, gesprächsbasierten Umfrage in das Internet dar. Dabei können sie in verschiedenartiger Gestalt …
Persistent link: https://www.econbiz.de/10010380722
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Research on the purchase behavior of customer-to-customer online auction
Chen, Ruey-shin; Chiu, Chung-ching; Chiang, Jaw-ching; … - 2007
Persistent link: https://www.econbiz.de/10003892049
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Akceptace internetové reklamy uživateli v České Republice
Madleňák, Radovan; Švadlenka, Libor - In: E + M ekonomie a management 12 (2009) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10003935531
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Targeting female online shoppers : a critique (marketing challenges, research issues & implications)
Vyas, Parimal H.; Nigam, Priti - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 157-172). 2007
Persistent link: https://www.econbiz.de/10003677124
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Price competition and endogenous valuation in search advertising
Xu, Lizhen; Chen, Jianqing; Whinston, Andrew B. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 566-586
Persistent link: https://www.econbiz.de/10009161346
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Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724