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Retail web site interactivity : how does it influence customer satisfaction and behavioral intentions?

Dholakia, Ruby R.; Zhao, Miao - In: International journal of retail & distribution management 37 (2009) 10, pp. 821-838

Persistent link: https://www.econbiz.de/10009521958

A multi-attribute model of web site interactivity and customer satisfaction : an application of the Kano model

Zhao, Miao; Dholakia, Ruby R. - In: Managing service quality : MSQ ; an international journal 19 (2009) 3, pp. 286-307

Persistent link: https://www.econbiz.de/10009525094

Effect of recent economic experiences on consumer dreams, goals and behavior in the United States

Dholakia, Ruby R. - In: Journal of economic psychology : research in economic … 8 (1987) 4, pp. 429-444

Persistent link: https://www.econbiz.de/10001043181

Consumer choicemaking and choicelessness in hyperdigital marketspaces

Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10012485418

How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism

Duan, Jingyi; Dholakia, Ruby R. - In: Journal of internet commerce 17 (2018) 1, pp. 64-80

Persistent link: https://www.econbiz.de/10011987414

Indigenous marketing practices and theories in emerging economies : consumer behavior and retail transformations in India

Dholakia, Ruby R.; Dholakia, Nikhilesh; Chattopadhyay, Atish - In: Journal of business research : JBR 86 (2018), pp. 406-415

Persistent link: https://www.econbiz.de/10011855369

The COO construct : methodological and related issues in a globalized world

Dholakia, Ruby R.; Zhao, Miao; Duan, Jingyi - In: Journal of global marketing 33 (2020) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10012201059

Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships

Duan, Jingyi; Dholakia, Ruby R. - In: The journal of consumer marketing 34 (2017) 5, pp. 404-413

Persistent link: https://www.econbiz.de/10011782924

Antecedents of Brazilian consumers' intentions towards virtual grocery shopping

Dholakia, Ruby R.; Costa, Everaldo Marcelo Souza da; … - In: Journal of customer behaviour 20 (2021) 3, pp. 221-242

Persistent link: https://www.econbiz.de/10014424088

Location‐based mobile advertisements and gender targeting

Banerjee, Syagnik (Sy); Roy Dholakia, Ruby - In: Journal of Research in Interactive Marketing 6 (2012) 3, pp. 198-214

Purpose – The purpose of this paper is to examine the differential effects of location‐based mobile advertisements on men and women in work leisure situations. Design/methodology/approach – The study conducted was in a scenario based experimental design in the 2×2×2 ANOVA format....

Persistent link: https://www.econbiz.de/10014902211