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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven - In: The journal of consumer marketing 31 (2014) 4, pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
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Brands as a global ideoscape
Askegaard, Søren - In: Brand culture, (pp. 91-102). 2005
Persistent link: https://www.econbiz.de/10003239266
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Globalisation and brands
Ahmad, Sameena - In: Brands and branding, (pp. 171-183). 2004
Persistent link: https://www.econbiz.de/10002755062
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas; Doherty, Anne Marie - In: Business history 63 (2021) 7, pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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Global brand and global consumers
Mirza Mohammad Didarul Alam; Ataul Karim Patwary - In: Cross-border e-commerce marketing and management, (pp. 148-171). 2021
Persistent link: https://www.econbiz.de/10012312386