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The rubbish of marketing
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Consumer behaviour
Brand management
21
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20
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12
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11
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10
United Kingdom
10
Brand image
9
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9
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7
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7
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English
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Roper, Stuart
13
Parker, Cathy
4
Iglesias, Oriol
3
Caruana, Robert
2
Isaksen, Katja Jezkova
2
Mathews, Brian P.
2
Medway, Dominic
2
Murphy, Phil
2
Abosag, Ibrahim
1
Banister, Emma
1
Baumgarth, Carsten
1
Boltz, Dirk-Mario
1
Griff Round, D.J.
1
Hind, Daniel
1
Keeling, Kathleen A.
1
La Niece, Caroline
1
Lim, Ming
1
Lloveras, Javier
1
Mousavi, Sahar
1
Quinn, Lee
1
Rodrigues, Clarinda
1
Round, D. J. Griff
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Global Brand Conference <11., 2016, Bradford>
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European Journal of Marketing
3
European journal of marketing : EJM
3
Psychology & marketing
3
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2
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
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The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
2
The importance of brands in the lunch-box choices of low-income British school children
Roper, Stuart
;
La Niece, Caroline
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 84-99
Persistent link: https://www.econbiz.de/10003820103
Saved in:
3
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
4
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
5
Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart
;
Caruana, Robert
;
Medway, Dominic
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
Saved in:
6
Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
Saved in:
7
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
8
Consumers' practices of everyday luxury
Banister, Emma
;
Roper, Stuart
;
Tisiruk Potavanich
- In:
Journal of business research : JBR
116
(
2020
),
pp. 458-466
Persistent link: https://www.econbiz.de/10012257643
Saved in:
9
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
Saved in:
10
Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Roper, Stuart
;
Iglesias, Oriol
;
Rodrigues, Clarinda
- In:
Journal of business research : JBR
96
(
2019
),
pp. 340-342
Persistent link: https://www.econbiz.de/10011981061
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