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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
50
Brand management
33
Markenführung
32
Brand image
21
Markenimage
21
Brand
17
Markenartikel
17
Marketing management
11
Marketingmanagement
11
Beziehungsmarketing
10
Relationship marketing
10
USA
8
United States
8
Emotion
7
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7
Marketingtheorie
7
Entscheidung
6
Marktforschung
6
Theorie
6
Theory
6
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6
Brand extension
5
Markenpolitik
5
Markentransfer
5
Decision
4
Führungskräfte
4
Gewinn
4
Managers
4
Market research
4
Marketing
4
Profit
4
Börsenkurs
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Firm performance
3
Information value
3
Informationswert
3
Internet marketing
3
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3
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Article
29
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21
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26
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5
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5
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English
50
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MacInnis, Deborah J.
37
Park, C. Whan
22
Eisingerich, Andreas B
9
Priester, Joseph R.
5
Folkes, Valerie S.
4
Park, Jason Whan
4
Park, C.W
3
Tellis, Gerard J.
3
Alvarez, Claudio
2
Botti, Simona
2
Chun, HaeEun Helen
2
Fournier, Susan
2
Hoyer, Wayne D.
2
Iacobucci, Dawn
2
Lehmann, Donald R.
2
Lynch, John G.
2
Patrick, Vanessa
2
Pechmann, Cornelia
2
Porath, Christine
2
Schmitt, Bernd
2
Smith, Daniel C.
2
Tirunillai, Seshadri
2
Zhang, Yanwei
2
Alba, Joseph W.
1
Arnould, Eric J.
1
Belk, Russell W.
1
Cavanaugh, Lisa A.
1
Chandy, Rajesh K.
1
Chun, Hae Eun
1
Cui, Annie Peng
1
Diehl, Kristin
1
Donovan, Leigh Anne Novak
1
Eisingerich, Andreas B.
1
Fedorikhin, Alexander
1
Fiske, Susan T.
1
Folkes, Valerie
1
Gill-Simmen, Lucy
1
He, Jia
1
Hoffman, Donna
1
Hoffman, Donna L.
1
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American Marketing Association
1
Society for Consumer Psychology.
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Brand management ; Vol. 3
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and Consumer Psychology
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Foundations and trends in marketing : FTMKT
1
Handbook of brand relationships
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Marketing Science Working Paper Series
1
Marketing theory and applications
1
Marshall School of Business Working Paper
1
Report / Marketing Science Institute
1
Research in consumer behavior
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
50
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1
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
2
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
3
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
4
Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
Park, C. Whan
;
Jun, Sung Youl
;
MacInnis, Deborah J.
-
1999
Persistent link: https://www.econbiz.de/10001468204
Saved in:
5
Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
Saved in:
6
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
7
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
8
Handbook of brand relationships
MacInnis, Deborah J.
(
ed.
);
Park, C. Whan
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10013530657
Saved in:
9
"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
Saved in:
10
Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
-
2007
-
4. ed., student ed.
Persistent link: https://www.econbiz.de/10003309208
Saved in:
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