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Consumer behaviour
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Journal of business research : JBR
141
Journal of retailing and consumer services
94
SpringerLink / Bücher
48
European Journal of Marketing
47
Psychology & marketing
41
The journal of brand management : an international journal
40
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38
Journal of marketing communications
37
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33
Asia Pacific journal of marketing and logistics
31
Cogent business & management
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29
International journal of consumer studies
28
The journal of consumer marketing
28
International journal of hospitality management
27
Journal of Islamic marketing : JIMA
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Journal of the Academy of Marketing Science
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Journal of strategic marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of internet marketing and advertising : IJIMA
24
International journal of retail & distribution management
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Journal of Consumer Marketing
23
Gabler Edition Wissenschaft
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of retailing
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Marketing intelligence & planning
21
International journal of wine business research : IJWBR
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
9
BASE
4
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1
Brand owner approaches to assessing the
risk
of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
2
From research to action : enhancing Net Promoter Score utilization in managerial practice
Baehre, Sven
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 174-181
Persistent link: https://www.econbiz.de/10014584457
Saved in:
3
Marketing
, Ökologie und ökonomische Theorie : Abbau von Kaufbarrieren bei ökologischen Produkten durch
Marketing
Hüser, Annette
-
1996
Persistent link: https://www.econbiz.de/10000587639
Saved in:
4
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
5
Attitude
measurement
for
marketing
strategies
Hughes, George D.
-
1971
Persistent link: https://www.econbiz.de/10000026354
Saved in:
6
Measuring and managing brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784481
Saved in:
7
Measuring interpersonal influence in online conversations
Dwyer, Paul
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 41-62
Persistent link: https://www.econbiz.de/10003885333
Saved in:
8
Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar
;
Nair, Harikesh
-
2011
Persistent link: https://www.econbiz.de/10008906087
Saved in:
9
The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert
;
Mizik, Natalie
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
Saved in:
10
Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
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