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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
27
Theorie
23
Theory
22
Betriebliche Kreislaufwirtschaft
14
Reverse logistics
14
Confidence
13
Lieferkette
13
Supply chain
13
Vertrauen
13
Strategische Allianz
12
Firm performance
11
Beziehungsmarketing
10
Deutschland
10
Relationship marketing
10
Unternehmenserfolg
10
Germany
9
Neuroeconomics
9
Neuroökonomie
9
Strategic alliance
9
Supply chain management
9
Neuroscience
8
Neurowissenschaften
8
Structural equation model
8
Strukturgleichungsmodell
8
Innovation
7
Inter-firm cooperation
7
Investor Relations
7
Marketing
7
Marketing management
7
Marketingmanagement
7
Product recovery
7
Produkt-Recycling
7
USA
7
United States
7
Unternehmenskooperation
7
Business network
6
Corporate culture
6
Dynamic capabilities
6
Dynamische Kompetenzen
6
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Online availability
All
Undetermined
8
Free
4
Type of publication
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Article
19
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
17
Aufsatz in Zeitschrift
17
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Aufsatz im Buch
2
Book section
2
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Language
All
English
23
German
3
Author
All
Reimann, Martin
11
Schilke, Oliver
6
Thomas, Jacquelyn S.
6
Reimann, Marc
5
Castaño, Raquel
4
Enke, Margit
2
Schierz, Paul Gerhardt
2
Souza, Gilvan C.
2
Wirtz, Bernd
2
Wirtz, Bernd W.
2
Zaichkowsky, Judith Lynne
2
Zhang, Weihua
2
Aron, Arthur
1
Bascoul, Ganae͏̈l
1
Bechara, Antoine
1
Borenich, Andrea
1
Briesch, Richard A.
1
Chintagunta, Pradeep K.
1
Clithero, John A.
1
Dickbauer, Yanick
1
Dillon, William R.
1
Fachbach, Ines
1
Gopinath, Shyam
1
Huber, Joel
1
Hutchinson, J. W.
1
Jap, Sandy D.
1
Karmarkar, Uma R.
1
Kleber, Rainer
1
Knutson, Brian
1
Krafft, Manfred
1
Krishnamurthi, Lakshman
1
Lechner, Gernot
1
Marin, Alex
1
Martinez, Israel
1
Nave, Gideon
1
Neuhaus, Carolin
1
Park, C. Whan
1
Pick, Doreén
1
Plassmann, Hilke
1
Pol, Gratiana
1
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Published in...
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European journal of operational research : EJOR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Working paper : working paper series
2
College of Business working papers
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Decision sciences : DS
1
Electronic commerce research and applications
1
Freiberg working papers
1
Freiberger Arbeitspapiere
1
Handbook of brand relationships
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
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ECONIS (ZBW)
26
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1
Functional magnetic resonance imaging in consumer research : a review and application
Reimann, Martin
;
Schilke, Oliver
;
Weber, Bernd
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 608-637
Persistent link: https://www.econbiz.de/10009130502
Saved in:
2
Kulturell bedingtes Investorenverhalten : ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations
Enke, Margit
;
Reimann, Martin
-
2003
Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...
Persistent link: https://www.econbiz.de/10010513692
Saved in:
3
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
4
Self-expansion motivation and inclusion of brands in self
Reimann, Martin
;
Aron, Arthur
- In:
Handbook of brand relationships
,
(pp. 65-81)
.
2009
Persistent link: https://www.econbiz.de/10003915572
Saved in:
5
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
Saved in:
6
Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 257-277)
.
2012
Persistent link: https://www.econbiz.de/10009349519
Saved in:
7
Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex
;
Reimann, Martin
;
Castaño, Raquel
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
Saved in:
8
Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
Saved in:
9
The scarcity of beauty : how and why product aesthetics mobilize consumer acquisition effort
Wu, Freeman
;
Reimann, Martin
;
Pol, Gratiana
;
Park, C. Whan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1245-1265
Persistent link: https://www.econbiz.de/10014446655
Saved in:
10
Neuroökonomie : Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder
Schilke, Oliver
;
Reimann, Martin
- In:
Journal für Betriebswirtschaft : management review …
57
(
2007
)
3/4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10003598230
Saved in:
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