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The impact of acculturation and ethnic indentity on American football identification and consumption among Asians in the United States
Ha, Jae-Pil; Hums, Mary A.; Greenwell, Chris T. - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10010258207
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Sex appeal in advertising : what consumers think
Sukanlaya Sawang - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
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Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Valenzuela, Ana; Mellers, Barbara A.; Strebel, Judi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 792-805
Persistent link: https://www.econbiz.de/10003945116
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Bicultural self-defense in consumer contexts : self-protection motives are the basis for contrast versus assimilation to cultural cues
Mok, Aurelia; Morris, Michael W. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 175-188
Persistent link: https://www.econbiz.de/10009766883
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Salesperson preference among Hispanic and Asian immigrants
Kwak, Lynn; Sojka, Jane Z. - In: American journal of business : applying research to … 26 (2011) 2, pp. 118-128
Persistent link: https://www.econbiz.de/10009419282
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Implicit price estimation of rice quality attributes for Asian Americans
Goodwin, H. L. - In: Journal of agricultural and applied economics 28 (1996) 2, pp. 291-302
Persistent link: https://www.econbiz.de/10001210773
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Re-interpreting marketing's role in the study of the Asian consumer
Ho, Foo Nin; Wong, Jared - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 170-180). 2022
Persistent link: https://www.econbiz.de/10013502454
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Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B. - 2009
Persistent link: https://www.econbiz.de/10003784803
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Cultural differences in consumer impatience
Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - 2009
Persistent link: https://www.econbiz.de/10003785566
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Consumer responses to service failures : a resource preference model of cultural influences
Chan, Haksin; Wan, Lisa C. - In: Journal of international marketing 16 (2008) 1, pp. 72-97
Persistent link: https://www.econbiz.de/10003771400