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Consumer behaviour
Business-to-business marketing
3,477
B-to-B-Marketing
3,457
Lieferantenmanagement
1,562
Supplier relationship management
1,562
Relationship marketing
774
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769
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461
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275
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209
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B2B
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Value creation
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Betriebliche Wertschöpfung
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Customer satisfaction
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Kundenzufriedenheit
162
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160
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English
187
German
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Mohan, Mayoor
5
Casidy, Riza
4
Homburg, Christian
4
Klarmann, Martin
4
Nyadzayo, Munyaradzi W.
4
Brown, Brian P.
3
Bush, Alan J.
3
Johnston, Wesley J.
3
Krafft, Manfred
3
Moncrief, William C.
3
Rangarajan, Deva
3
Russo, Ivan
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Anaza, Nwamaka A.
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Bosukonda, Narendra
2
Brown, Brian
2
Buvaneswari, P. S.
2
Caigny, Arno de
2
Chugh, Richa
2
Cobelli, Nicola
2
Confente, Ilenia
2
Coussement, Kristof
2
Ferguson, Jodie L.
2
Gligor, David M.
2
Keränen, Joona
2
Kowalkowski, Christian
2
Kuppelwieser, Volker
2
Lilien, Gary L.
2
Lüders, Maximilian
2
MacDonald, Emma K.
2
Malthouse, Edward C.
2
Matanda, Margaret J.
2
Melero-Polo, Iguácel
2
Mittal, Vikas
2
Murray, Chase
2
Narus, James A.
2
Paesbrugghe, Bert
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International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
University of Madras / Department of Commerce
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Springer Fachmedien Wiesbaden
1
Universität Ulm
1
Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
54
The journal of business & industrial marketing
25
Journal of business research : JBR
12
Journal of business-to-business marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Total quality management & business excellence
2
Advances in electronic marketing
1
Asia Pacific business review
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Berichte aus der Betriebswirtschaft
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business Guides on the Go
1
Business strategy and the environment
1
Business-to-Business-Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Challenges for the trade of Central and Southeast Europe
1
Cogent business & management
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Gabler Edition Wissenschaft / Business-to Business Marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Schriftenreihe der Handelshochschule Leipzig
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
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ECONIS (ZBW)
209
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
3
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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4
Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
Saved in:
5
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
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6
Absatzprobleme ostdeutscher Konsum- und Produktionsgüterhersteller : Stand und Perspektiven der absatzwirtschaftlichen Leistungsfähigkeit ausgewählter ostdeutscher Industriebranche...
Nassua, Thomas
-
1995
Persistent link: https://www.econbiz.de/10000321855
Saved in:
7
The industrial buying decision : implications for the sales approach in industrial marketing
Brand, Gordon T.
-
1972
Persistent link: https://www.econbiz.de/10000674403
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8
Die Bedeutung der Nachfrageverbundenheit im Systemgeschäft
Weiber, Rolf
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 365-383)
.
1997
Persistent link: https://www.econbiz.de/10001298611
Saved in:
9
Welche Aktivitäten steigern die Kundenzufriedenheit und die Produktivität im Verkauf?
Steven, Klaus
- In:
Besondere Vertriebserfolge durch systematische …
,
(pp. 73-95)
.
1996
Persistent link: https://www.econbiz.de/10001318440
Saved in:
10
Risikohandhabung und Vertrauen des Kunden
Plötner, Olaf
-
1993
Persistent link: https://www.econbiz.de/10000931673
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