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Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
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The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.; Peterson, Mark - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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Bilingual consumer memory in the advergaming context : a cross-script comparison
Hernandez, Monica D. - 2005
Persistent link: https://www.econbiz.de/10003946261
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Consumer language preferences in service encounters : a cross-cultural perspective
Holmqvist, Jonas - In: Managing service quality : MSQ ; an international journal 21 (2011) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10008988081
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Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen; Lee, Yih Hwai; Qiu, Cheng - In: Journal of business research : JBR 64 (2011) 6, pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
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Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut; Swaminathan, Vanitha - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
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Examining the relationship between language divergence and word-of-mouth intentions
Van Vaerenbergh, Yves; Holmqvist, Jonas - In: Journal of business research : JBR 67 (2014) 8, pp. 1601-1608
Persistent link: https://www.econbiz.de/10010379257
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Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Management decision : MD 52 (2014) 5, pp. 950-966
Persistent link: https://www.econbiz.de/10010387084
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Speak my language if you want my money : service language's influence on consumer tipping behavior
Van Vaerenbergh, Yves; Holmqvist, Jonas - In: European journal of marketing : EJM 47 (2013) 8, pp. 1276-1292
Persistent link: https://www.econbiz.de/10009787169
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"Fish out of water" : understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective
Viswanathan, Madhu; Torelli, Carlos; Yoon, Sukki; … - In: The journal of consumer marketing 27 (2010) 6, pp. 524-533
Persistent link: https://www.econbiz.de/10008772883