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Konsumgütermarkt und Marketing in China
Song, Xueming - 1994
Persistent link: https://www.econbiz.de/10000896378
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940
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Journal of international consumer marketing
1988-: Philadelphia, Pa. : Taylor & Francis Group; … - 1.1988 -
Persistent link: https://www.econbiz.de/10000426971
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936
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Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong; Cote, Joseph A.; Ang, Swee Hoon; Soo, … - In: Journal of international business studies : JIBS ; an … 39 (2008) 6, pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
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Changes in consumer behaviour due to globalization
Dahiya, Sunita - In: New concepts and practices related to human behaviour : …, (pp. 286-296). 2008
Persistent link: https://www.econbiz.de/10003765104
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Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 16 (2008) 3, pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
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Should food manufacturers care about country-of-origin effect? : an experimental study based on chocolate tasting
Camgoz, Selin Metin; Ertem, Pelin Sürücü - In: Journal of food products marketing 14 (2008) 1, pp. 87-105
Persistent link: https://www.econbiz.de/10003766976
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485