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~subject:"Consumer behaviour"
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Consumer behaviour
Werbung
13,739
Öffentlichkeitsarbeit
9,796
Advertising
9,680
Public relations
8,672
Werbewirkung
3,809
Advertising effects
3,754
Konsumentenverhalten
3,058
Deutschland
2,243
Theorie
2,198
Theory
2,157
Online-Marketing
2,046
Internet marketing
2,034
Germany
1,671
Kommunikation
1,621
Unternehmenspublizität
1,506
Corporate disclosure
1,505
USA
1,503
Communication
1,321
United States
1,315
Social Web
1,300
Social web
1,299
Corporate Social Responsibility
1,298
Corporate social responsibility
1,283
Marketing
1,061
Markenführung
948
Marketingmanagement
945
Brand management
944
Marketing management
923
Unternehmen
867
Firmenimage
746
Stakeholder
746
Corporate reputation
743
Interne Kommunikation
700
Internal communication
696
advertising
636
Disclosure regulation
614
Auskunftspflicht
613
Krisenmanagement
606
Markenimage
573
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1,490
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558
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2,342
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697
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13
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2,236
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100
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100
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63
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47
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44
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44
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23
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17
Conference proceedings
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Bibliografie enthalten
13
Bibliography included
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9
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8
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6
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5
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4
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3
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114
Russian
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Septianto, Felix
18
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Athey, Susan
7
Bellman, Steven
7
Boerman, Sophie C.
7
Moshary, Sarah
7
Quach, Sara
7
Shin, Jiwoong
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Yoon, Hye Jin
7
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Feng, Yang
6
Huber, Frank
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
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National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Europäische Kommission
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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Published in...
All
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
116
Journal of marketing communications
100
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
66
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
42
Journal of advertising
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
39
Psychology & marketing
39
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
25
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
Journal of international consumer marketing
22
Asia Pacific journal of marketing and logistics
20
Journal of business ethics : JOBE
20
Journal of current issues and research in advertising
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Marketing letters : a journal of research in marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing : ZFP ; journal of research and management
18
The journal of consumer marketing
18
International journal of consumer studies
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
The journal of product & brand management
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Corporate communications : an international journal
12
Journal of historical research in marketing
12
Marketing intelligence & planning
12
Australasian marketing journal
11
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All
ECONIS (ZBW)
3,052
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1
Sponsoring und emotionale Erlebniswerte : Wirkungen auf den Konsumenten
Erdtmann, Stefan L.
-
1989
Persistent link: https://www.econbiz.de/10000779283
Saved in:
2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
4
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
5
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
6
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
7
Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
26
(
2014
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
Saved in:
8
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
9
One land, one billion minds : insights on branding in India
Sridhar, Ramanujam
-
2007
Persistent link: https://www.econbiz.de/10003379575
Saved in:
10
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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