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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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The effect of private customer-manager social engagement upon online booking behavior
Han, Saram; Anderson, Christopher K. - In: The Cornell hospitality quarterly 63 (2022) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10013256785
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Neuromarketing : inside the mind of the consumer
Hsu, Ming - In: California management review 59 (2017) 4, pp. 5-22
Persistent link: https://www.econbiz.de/10011743507
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Modeling the design of marketing research of the brands' social responsibility
Vasylyshyna, Liubov; Yahelska, Kateryna - In: Technology audit and production reserves 3 (2024) 4/77, pp. 21-24
Persistent link: https://www.econbiz.de/10015076525
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Developing a multi-dimensional product evaluation scale
Tajdini, Saeed; Ramirez, Edward; Frankwick, Gary L. - In: Psychology & marketing 39 (2022) 2, pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
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The effect of rating scale design on extreme response tendency in consumer product ratings
Tsekouras, Dimitrios - In: International journal of electronic commerce : IJEC 21 (2016/2017) 2, pp. 270-296
Persistent link: https://www.econbiz.de/10011691040
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I think I like this : assessing conscious versus subconscious wine taste responses using neuroscientific techniques
Robertson, Jeandri; Ferreira, Caitlin; Reyneke, Mignon; … - In: International journal of wine business research 34 (2022) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10012886215