Narrow search
Showing 1 - 8 of 8
Cover Image
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina - 2000
Persistent link: https://www.econbiz.de/10001467555
Cover Image
Kundenbindung und Kundenempfehlungen
Helm, Sabrina - In: Handbuch Kundenbindungsmanagement : Strategien und …, (pp. 135-153). 2008
Persistent link: https://www.econbiz.de/10003597697
Cover Image
Consumer interpretations of digital ownership in the book market
Helm, Sabrina; Ligon, Victoria; Stovall, Tony; Van … - In: Electronic markets : the international journal on … 28 (2018) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10011890094
Cover Image
Navigating the "retail apocalypse" : a framework of consumer evaluations of the new retail landscape
Helm, Sabrina; Kim, Soohyun; Van Riper, Silvia - In: Journal of retailing and consumer services 54 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012238303
Cover Image
Kundenempfehlungen: Resultat und Ausgangspunkt des Kundenbindungsmanagements im Dienstleistungsbereich
Helm, Sabrina; Günter, Bernd - In: Kundenbeziehungen im Dienstleistungsbereich, (pp. 103-130). 2000
Persistent link: https://www.econbiz.de/10001497357
Cover Image
May we buy your love? : psychological effects of incentives on writing likelihood and valence of online product reviews
Garnefeld, Ina; Helm, Sabrina; Grötschel, Ann-Kathrin - In: Electronic markets : EM ; the international journal of … 30 (2020) 4, pp. 805-820
Persistent link: https://www.econbiz.de/10012419599
Cover Image
Material love in the digital age : comparing perceived consumer value of digital versus physical products
Van Riper, Silvia; Helm, Sabrina; Stovall, Tony - 2017
Persistent link: https://www.econbiz.de/10011702737
Cover Image
Caught by your own recommendations : positive word-of-mouth as source of consumer loyalty
Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina - 2007
Persistent link: https://www.econbiz.de/10013439559