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"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
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Brand attachment and a strategic brand exemplar
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008
Persistent link: https://www.econbiz.de/10003788965
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 2007 - 4. ed., student ed.
Persistent link: https://www.econbiz.de/10003309208
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan; Priester, Joseph R.; MacInnis, Deborah J.; … - In: Handbook of brand relationships, (pp. 327-341). 2009
Persistent link: https://www.econbiz.de/10003915633
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Witnessing incivility among employees : effects on consumer anger and negative inferences about companies
Porath, Christine; MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 292-303
Persistent link: https://www.econbiz.de/10003997852
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.; Chun, Hae Eun - 2006
Persistent link: https://www.econbiz.de/10003590808
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The disciplinary status of consumer behavior : a sociology of science perspective on key controversies
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 899-914
Persistent link: https://www.econbiz.de/10003962510
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The way a salesperson manages service providers influences customers' anger about problems
Koppitsch, Steven; Folkes, Valerie S.; MacInnis, Deborah J. - In: The journal of personal selling & sales management : JPSSM 33 (2013) 1, pp. 67-77
Persistent link: https://www.econbiz.de/10009716755
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181