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Consumer behaviour
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Liang, Liang
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
2
Antecedents of consumers' intention to revisit an online group-buying website : a transaction cost perspective
Che, Tong
;
Peng, Zeyu
;
Lim, Kai Hin
;
Hua, Zhongsheng
- In:
Information & management : the internat. journal of …
52
(
2015
)
5
,
pp. 588-598
Persistent link: https://www.econbiz.de/10011341608
Saved in:
3
What drives trust transfer? : the moderating roles of seller-specific and general institutional mechanisms
Chen, Xiayu
;
Huang, Qian
;
Davison, Robert M.
;
Hua, …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 261-289
Persistent link: https://www.econbiz.de/10011434178
Saved in:
4
Characteristics of online group-buying website and consumers intention to revisit : the moderating effects of visit channels
Che, Tong
;
Peng, Zeyu
;
Hua, Zhongsheng
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011527503
Saved in:
5
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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6
Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao
;
Zhang, Ting
;
Gou, Qinglong
;
Liang, Liang
- In:
International journal of management and decision making …
13
(
2014
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
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7
Online hot selling period and its impact on e-retailer's pricing strategies
Zhang, Juzhi
;
Gou, Qinglong
;
Yang, Feng
;
Liang, Liang
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 1899-1918
Persistent link: https://www.econbiz.de/10011495667
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8
Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin
;
Lai, Kin Keung
;
Liang, Liang
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
Saved in:
9
Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang
;
Jiang, Lan
;
Dou, Wenyu
;
Liang, Liang
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
Saved in:
10
National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Guo, Xiaowei
;
Zha, Yong
;
Chen, Huaping
;
Liang, Liang
- In:
Transportation research / E : an international journal
175
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014381987
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