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Consumer behaviour
Communications
615
communications
133
claims
75
COMMUNICATIONS
48
Communication
47
Kommunikation
46
Public relations
42
Leadership
36
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Athanassopoulos, Antreas
1
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1
Balakrishnan, Maya
1
Blythe, Jim
1
Brockway, Gary R.
1
Brooks, Alison Wood
1
Caputo, Vincenzina
1
Chryssochoidis, George
1
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1
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1
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1
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1
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Glynn Mangold, W.
1
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1
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1
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1
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1
Kaur, Kiranjot
1
Khanfar, Nile M.
1
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1
Le, Huong
1
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Lwin, May O.
1
Mazzarol, Tim
1
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1
Munichor, Nira
1
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1
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Stathakopoulos, Vlassis
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1
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1
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1
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European Journal of Marketing
4
Corporate Communications: An International Journal
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
International Marketing Review
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Marketing
1
Journal of Services Marketing
1
Journal of business & economics research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Strategic Direction
1
The journal of consumer marketing
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
European consumer preferences for beef with nutrition and health
claims
: a multi-country investigation using discrete choice experiments
Van Wezemael, Lynn
;
Caputo, Vincenzina
;
Nayga, Rodolfo M.
; …
- In:
Food policy : economics planning and politics of food …
44
(
2014
),
pp. 167-176
Persistent link: https://www.econbiz.de/10010357009
Saved in:
2
Comparative practices of food label
claims
from US, EU and selected Southeast Asian countries
Lwin, May O.
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 530-541
Persistent link: https://www.econbiz.de/10011482248
Saved in:
3
Promoting educated consumer choices. Has EU food information legislation finally matured?
Edinger, Wieke Huizing
- In:
Journal of consumer policy : consumer issues in law, …
39
(
2016
)
1
,
pp. 9-22
Persistent link: https://www.econbiz.de/10011690058
Saved in:
4
Can
claims
on food packages build purchase intention? : assessing serial mediation impact of nutrition information and trust
Soni, Pavleen
;
Kaur, Kiranjot
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 292-308
Persistent link: https://www.econbiz.de/10014308425
Saved in:
5
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
Saved in:
6
The lasting effects of social meia trends on advertising
Wright, Elizabeth
;
Khanfar, Nile M.
;
Harrington, Catherine
- In:
Journal of business & economics research
14
(
2016
)
3
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011557313
Saved in:
7
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
8
Saying no to the glow : when consumers avoid arrogant brands
Munichor, Nira
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10011479194
Saved in:
9
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
10
Speedy activists : how firm response time to sociopolitical events influences consumer behavior
Nam, Jimin
;
Balakrishnan, Maya
;
De Freitas, Julian
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014370529
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