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Consumer behaviour
Theorie
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63
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29
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27
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27
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27
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Mahajan, Vijay
11
Haruvy, Ernan
10
Prasad, Ashutosh
7
Popkowski Leszczyc, Peter T. L.
4
Lim, Boram
3
Jang, Sungha
2
Ratchford, Brian Thomas
2
Wuebker, Georg
2
Xie, Ying
2
Areni, Charles Scott
1
Burke, Raymond R.
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1
Cho, Jaewun
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
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1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Production and operations management : an international journal of the Production and Operations Management Society
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ECONIS (ZBW)
27
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1
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
2
Digital leapfrogs : how technology is reshaping consumer markets in India
Mahajan, Vijay
-
2022
Persistent link: https://www.econbiz.de/10014022591
Saved in:
3
What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh
;
Strijnev, Andrei
;
Zhang, Qin
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
Saved in:
4
Advance selling by a newsvendor retailer
Prasad, Ashutosh
;
Stecke, Kathryn E.
;
Zhao, Xuying
- In:
Production and operations management : an international …
20
(
2011
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10008841608
Saved in:
5
Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchfordn, Brian T.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 123-139
Persistent link: https://www.econbiz.de/10011490865
Saved in:
6
Offline and online search in used duarable markets
Singh, Sonika
;
Ratchford, Brian Thomas
;
Prasad, Ashutosh
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 301-320
Persistent link: https://www.econbiz.de/10010408227
Saved in:
7
In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
8
Consumer search of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
Saved in:
9
Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
Saved in:
10
Den arabischen Konsumenten verstehen
Mahajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 66-73
Persistent link: https://www.econbiz.de/10009783393
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