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Loiacono, Eleanor T.; Watson, Richard T.; Goodhue, Dale L. - In: International journal of electronic commerce : IJEC 11 (2007) 3, pp. 51-87

Persistent link: https://www.econbiz.de/10003483734

Balancing customer privacy, secrets, and surveillance : insights and management

Plangger, Kirk; Watson, Richard T. - In: Business horizons 58 (2015) 6, pp. 625-633

Persistent link: https://www.econbiz.de/10011392835

Unveiling user-generated content : designing websites to best present customer reviews

Liu, Qianqian; Karahanna, Elena; Watson, Richard T. - In: Business horizons 54 (2011) 3, pp. 231-240

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Alternative Scenarios to the 'Banner' Years : A Test of Alternative Formats to Web Banner Ads

Taylor, Nolan J - 2014

Online advertising spending continues to grow. It rose 35% from 2005 to 2006 to reach $16.9 billion. This trend is expected to persist with a projected 2011 figure of $36.5 billion. Despite this trend consumers have shown increasing annoyance with online advertising, resorting to specialized...

Persistent link: https://www.econbiz.de/10013044704

Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share

Tsao, Hsiu-yuan; Pitt, Leyland F.; Campbell, Colin - In: Journal of the Operational Research Society : OR 61 (2010) 10, pp. 1523-1529

Persistent link: https://www.econbiz.de/10008695984

Expressing herself through brands : a comparative study of women in six Asia-Pacific nations

Wallström, Åsa; Steyn, Peter; Pitt, Leyland F. - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 228-237

Persistent link: https://www.econbiz.de/10008810214

A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia

Steyn, Peter; Pitt, Leyland F.; Strasheim, Arien; … - In: Journal of retailing and consumer services 17 (2010) 5, pp. 355-373

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The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research

Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10009501841

Managing brands ion times of economic downturn : how do luxury brands fare?

Reyneke, Mignon; Sorokáčová, Alexandra; Pitt, Leyland F. - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 457-466

Persistent link: https://www.econbiz.de/10009528856

Knowing what they know : a managerial perspective on consumer knowledge

Vigar-Ellis, Debbie; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 6, pp. 679-685

Persistent link: https://www.econbiz.de/10011392854