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States that in the present era of global marketing, as more companies enter international markets, ethical problems are likely to increase. As companies and their managers deal with their counterparts in different countries, there is a need to understand the latter’s ethical decision‐making...
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Purpose – The purpose of the paper is to analyse the luxury market and determine the factors that determine luxury consumption. Luxury consumption has been neglected, and yet many questions arise concerning the underlying dimensions of luxury shopping. Design/methodology/approach – Two...
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Looks at two aspects of the industrial purchasing process: constructing a definitive any variations in their relative importance by purchasing and non‐purchasing executives when making buying decisions. Proposes that marketing manager need to know what factor influence buying behaviour in...
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Analyzes how consumers make decisions involving ethical issues. In particular, investigates the extent to which consumers rely on ethical norms (deontology) versus the perceived consequences of behaviors (teleology) in forming their ethical judgments and in determining behavioral intentions in...
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