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Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin; Kumar, Archana - In: Journal of retailing and consumer services 51 (2019), pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
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Consumer lifestyles and adoption of high-technology products : a case of South Korea
Lee, Hyun-joo; Lim, Heejin; Jolly, Laura D.; Lee, Jieun - In: Journal of international consumer marketing 21 (2009) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10003890769
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Experiential value : application to innovative consumer technology products
Park, Hyejune; Lim, Heejin; Kim, Youn-Kyung - In: Journal of customer behaviour 12 (2013) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10009758545
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Guest editorial: retail reinvention through retaining customer engagement
Lim, Heejin; Lyu, Jewon - In: International journal of retail and distribution management 51 (2023) 8, pp. 973-974
Persistent link: https://www.econbiz.de/10014334347
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Visual aesthetics and multisensory engagement in online food delivery services
Lee, Jinha; Lim, Heejin - In: International journal of retail and distribution management 51 (2023) 8, pp. 975-990
Persistent link: https://www.econbiz.de/10014334348
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Special issue: retail reinvention through retaining customer engagement
Lim, Heejin (ed.); Lyu, Jewon (ed.) - 2023
Persistent link: https://www.econbiz.de/10014334374
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Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha; Lim, Heejin - In: Journal of marketing communications 28 (2022) 2, pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
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Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe; Cuevas, Leslie M.; Chong, Sze Man; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
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Between you and me : the effects of content ephemerality and the role of social value orientation in luxury brands' social media communication
Lim, Heejin; Childs, Michelle; Cuevas, Leslie; Lyu, Jewon - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 120-132
Persistent link: https://www.econbiz.de/10012500702
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Do diverse frontline employees make a difference in customers' self-concept and store attitude? : the role of diversity in body size and ethnicity
Jones, Domenique; Lim, Heejin - In: Journal of fashion marketing and management 27 (2023) 6, pp. 925-943
Persistent link: https://www.econbiz.de/10014430530