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~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
115
Relationship marketing
115
Theorie
113
Theory
113
Deutschland
96
Germany
91
Marketingmanagement
89
Marketing management
74
Konsumentenverhalten
70
Marketing
58
Customer satisfaction
46
Kundenzufriedenheit
45
Lieferantenmanagement
39
Supplier relationship management
39
Vertrieb
38
Erfolgsfaktor
37
Success factor
35
Marktforschung
32
Strategisches Management
32
Market research
31
Unternehmenserfolg
27
Firm performance
25
Physical distribution
25
Estimation
22
Schätzung
22
USA
22
Brand management
21
Markenführung
21
Marketingtheorie
21
Verbraucherzufriedenheit
21
Kundenorientierung
20
Management
20
Produktentwicklung
19
United States
19
Business-to-business marketing
18
New product development
18
Salespeople
18
Strategic management
18
Verkaufspersonal
18
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22
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10
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Article
46
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24
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Article in journal
40
Aufsatz in Zeitschrift
40
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
6
Aufsatz im Buch
6
Book section
6
Working Paper
6
Hochschulschrift
5
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3
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1
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Language
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English
43
German
27
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All
Homburg, Christian
42
Luo, Xueming
28
Fang, Zheng
9
Koschate, Nicole
8
Dubé, Jean-Pierre
6
Bornemann, Torsten
3
Fürst, Andreas
3
Tong, Siliang
3
Wang, Yang
3
Andrews, Michelle
2
Aspara, Jaakko
2
Cheng, Zhang
2
Gu, Bin
2
Hoyer, Wayne D.
2
Jensen, Ove
2
Jozic, Danijel
2
Klarmann, Martin
2
Kou, Yu (Eric)
2
Kuehnl, Christina
2
Lauer, Karin
2
Moriguchi, Takeshi
2
Phang, Chee Wei
2
Qin, Marco Shaojun
2
Raithel, Sascha
2
Richter, Markus
2
Rudolph, Bettina
2
Schwemmle, Martin
2
Totzek, Dirk
2
Wang, Xiaoyi
2
Werner, Harald
2
Wiles, Michael
2
Zhang, Jie (Jennifer)
2
Zhang, Jie Jennifer
2
Abhishek, Vibhanshu
1
Allmann, Jan
1
Artz, Martin
1
Bart, Yakov
1
Bingemer, Stephan
1
Burton, Jennifer L.
1
Böhler, Sina
1
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Springer Fachmedien Wiesbaden
2
Wissenschaftliche Hochschule für Unternehmensführung
2
AMA Winter Academic Conference <2019, Austin, Tex.>
1
National Bureau of Economic Research
1
Universität Mannheim
1
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Journal of marketing
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Journal of the Academy of Marketing Science
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Die Betriebswirtschaft : DBW
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing science
3
Fox School of Business Research Paper
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Harvard business review : HBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science
1
Management information systems : mis quarterly
1
NBER Working Paper
1
NBER working paper series
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
70
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1
Consumer responses to brand elimination : an attributional perspective
Mao, Huifang
;
Luo, Xueming
;
Jain, Shailendra Pratap
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 280-289
Persistent link: https://www.econbiz.de/10003883887
Saved in:
2
Self-signaling and prosocial behavior : a cause marketing mobile field experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
-
2015
Persistent link: https://www.econbiz.de/10011336562
Saved in:
3
How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
2
,
pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
Saved in:
4
Make the most of a polarizing brand
Luo, Xueming
;
Wiles, Michael
;
Raithel, Sascha
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 29-31
Persistent link: https://www.econbiz.de/10010196180
Saved in:
5
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
6
Wenn Produkte polarisieren
Luo, Xueming
;
Wiles, Michael
;
Raithel, Sascha
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 10-14
Persistent link: https://www.econbiz.de/10010205418
Saved in:
7
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
8
Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : AMA educators proceedings volume 90 : Austin, Texas, USA, 22-24 February 2019
Lam, Son K.
(
ed.
);
Luo, Xueming
(
ed.
);
Giesler, Markus
(
ed.
)
-
AMA Winter Academic Conference <2019, Austin, Tex.>
-
2019
Persistent link: https://www.econbiz.de/10012256234
Saved in:
9
Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
Saved in:
10
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
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