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Global brand architecture position and market-based performance : the moderating role of culture
Talay, M. Berk; Townsend, Janell D.; Yeniyurt, Sengun - In: Journal of international marketing 23 (2015) 2, pp. 55-72
Persistent link: https://www.econbiz.de/10011292297
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Brand-specific design effects : forum and function
Townsend, Janell D.; Kang, Wooseong; Montoya, Mitzi M.; … - In: The journal of product innovation management : an … 30 (2013) 5, pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
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The impact of demographic similarity on customers in a service setting
Cavusgil, Erin; Yayla, Serdar; Kutlubay, Omer Cem; … - In: Journal of business research : JBR 139 (2022), pp. 145-160
Persistent link: https://www.econbiz.de/10013194162
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An empirical examination of consumer co-creation process
Lee, Kyungwon; Uslay, Can; Yeniyurt, Sengun - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 205-222
Persistent link: https://www.econbiz.de/10014333917