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The Denomination Effect
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Consumer behaviour
Konsumentenverhalten
28
Preismanagement
10
Pricing strategy
10
Perception
8
Wahrnehmung
8
Theorie
7
Theory
7
Experiment
5
USA
4
United States
4
Brand image
3
Gesundheitsrisiko
3
Health risk
3
Low-cost strategy
3
Markenimage
3
Niedrigpreisstrategie
3
Preisdifferenzierung
3
Price discrimination
3
Pricing
3
Psychology
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Bias
2
Brand management
2
Bundling strategy
2
Charges
2
Cognition
2
Consumer behavior
2
Einzelhandel
2
Garantie
2
Gebühr
2
Information behaviour
2
Informationsverhalten
2
Kognition
2
Leistungsbündel
2
Markenführung
2
Marketing
2
Partitioned prices
2
Preis
2
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5
Undetermined
5
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Article
22
Book / Working Paper
6
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18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
5
Book section
5
Language
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English
28
Author
All
Raghubir, Priya
17
Srivastava, Joydeep
12
Hamilton, Rebecca W.
3
Agrawal, Nidhi
2
Lurie, Nicholas H.
2
Menon, Geeta
2
Abraham, Ajay Thomas
1
Biswas, Abhijit
1
Brosh, Gili
1
Burman, Bidisha
1
Celly, Kirti Sawhney
1
Chakravarti, Dipankar
1
Gaston-Breton, Charlotte
1
Goodstein, Ronald Charles
1
Greenleaf, Eric A.
1
Grewal, Dhruv
1
Guha, Abhijit
1
Heiman, Amir
1
Kim, Tom Joonhwan
1
Kim, Yaeeun
1
Koukova, Nevena T.
1
Krishna, Aradhna
1
Latimer, Robert
1
Lin, Ying-ching
1
Melzner, Johann
1
Monroe, Kent B.
1
Mukhopadhyay, Anirban
1
Ofir, Chezy
1
Price, Robert
1
Puccinelli, Nancy M.
1
Scheidegger, Gianluca
1
Steul-Fischer, Martina
1
Tyebjee, Tyzoon T.
1
Valenzuela, Ana
1
Verma, Swati
1
Wheeler, S. Christian
1
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Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Foundations and trends in marketing : FTMKT
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of consumer psychology
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Report / Marketing Science Institute
1
Sensory marketing : research on the sensuality of products
1
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ECONIS (ZBW)
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1
The denomination effect
Raghubir, Priya
;
Srivastava, Joydeep
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10003919330
Saved in:
2
Price-matching refund policies as signals of store price image
Srivastava, Joydeep
-
1999
Persistent link: https://www.econbiz.de/10001468216
Saved in:
3
Visual perception : an overview
Raghubir, Priya
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 201-217)
.
2010
Persistent link: https://www.econbiz.de/10003933287
Saved in:
4
Are visual perception biases hard-wired?
Raghubir, Priya
- In:
Visual marketing : from attention to action ; …
,
(pp. 143-165)
.
2008
Persistent link: https://www.econbiz.de/10009260341
Saved in:
5
When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
Saved in:
6
When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 24-31
Persistent link: https://www.econbiz.de/10003902473
Saved in:
7
When should you nickel-and-dime your customers?
Hamilton, Rebecca W.
;
Srivastava, Joydeep
;
Abraham, …
- In:
MIT sloan management review
52
(
2010/11
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008859290
Saved in:
8
The effect of shipping fee structure on consumers' online evaluations and choice
Koukova, Nevena T.
;
Srivastava, Joydeep
;
Steul-Fischer, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 759-770
Persistent link: https://www.econbiz.de/10009679039
Saved in:
9
To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Kim, Tom Joonhwan
;
Srivastava, Joydeep
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 251-273
Persistent link: https://www.econbiz.de/10013177895
Saved in:
10
Price presentation effects in purchases involving trade-ins
Srivastava, Joydeep
;
Chakravarti, Dipankar
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 910-919
Persistent link: https://www.econbiz.de/10009355017
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