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Parental style, parental practices, and socialization outcomes : an investigation of their linkages in the consumer socialization context
Kim, Chankon; Yang, Zhiyong; Lee, Hanjoon - In: Journal of economic psychology : research in economic … 49 (2015), pp. 15-33
Persistent link: https://www.econbiz.de/10011506077
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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
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How does consumers' local or global identity influence price-perceived quality associations? : the role of perceived quality variance
Yang, Zhiyong; Sun, Sijie; Lalwani, Ashok K.; … - In: Journal of marketing 83 (2019) 3, pp. 145-162
Persistent link: https://www.econbiz.de/10012176057
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Regulatory focus and consumption of counterfeit luxury goods : roles of functional theories of attitudes and perceived similarity
Wang, Li; Jin, Manhui; Yang, Zhiyong - In: Journal of business research : JBR 107 (2020), pp. 50-61
Persistent link: https://www.econbiz.de/10012156676
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The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris; Laroche, Michel; Jamal, Ahmad; … - In: Journal of business research : JBR 82 (2018), pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
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An investigation into the antecedents of prepurchase online search
Wang, Jingguo; Yang, Zhiyong; Brocato, E. Deanne - In: Information & management : the internat. journal of … 55 (2018) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10011833862
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Consumer power and choice deferral : the role of anticipated regret
Mourali, Mehdi; Yang, Zhiyong; Pons, Frank; Hassay, Derek - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10011816968
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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
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A proposed model of online consumer behavior : assessing the role of gender
Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of business research : JBR 63 (2010) 9/10, pp. 926-934
Persistent link: https://www.econbiz.de/10008652213