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The stopping power of advertising : measures and effects of visual complexity

Pieters, Rik; Wedel, Michel; Batra, Rajeev - In: Journal of marketing 74 (2010) 5, pp. 48-60

Persistent link: https://www.econbiz.de/10009237713

Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality

Batra, Rajeev; Lenk, Peter J.; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 2, pp. 335-347

Persistent link: https://www.econbiz.de/10003965481

Heads up : head movements during ad exposure respond to consumer goals and predict brand memory

Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289

Persistent link: https://www.econbiz.de/10012237814

Raising the BAR : bias adjustment of recognition tests in advertising

Aribarg, Anocha; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 3, pp. 387-400

Persistent link: https://www.econbiz.de/10003983668

Introduction to visual marketing

Wedel, Michel; Pieters, Rik - In: Visual marketing : from attention to action ; …, (pp. 1-8). 2008

Persistent link: https://www.econbiz.de/10009260347

Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]

Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...

Persistent link: https://www.econbiz.de/10009261378

Copy alert : a method and metric to detect visual copycat brands

Satomura, Takuya; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010349048

Competitive brand salience

Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931

Persistent link: https://www.econbiz.de/10003780162

Eye-movement analysis of search effectiveness

Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Journal of the American Statistical Association : JASA 103 (2008) 482, pp. 452-461

Persistent link: https://www.econbiz.de/10003751735

Online advertising suppresses visual competition during planned purchases

Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 48 (2021) 3, pp. 374-393

Persistent link: https://www.econbiz.de/10012654909