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Attribute conflict in consumer decision making : the role of task compatibility
Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 696-705
Persistent link: https://www.econbiz.de/10003724561
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Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy; Napal, Anish - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
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Resisting that triple-chocolate cake : mental budgets and self-control
Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003982918
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Exploring the determinants of the frugal shopper
Bove, Liliana L.; Nagpal, Anish; Dorsett, Adlai David S. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 291-297
Persistent link: https://www.econbiz.de/10003864548
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To choose or to reject : the effect of decision frame on food customization decisions
Nagpal, Anish; Lei, Jing; Khare, Adwait - In: Journal of retailing 91 (2015) 3, pp. 422-435
Persistent link: https://www.econbiz.de/10011377048
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Message framing effects on food consumption : a social marketing perspective
Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
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The role of health-related claims and situational skepticism on consumers' food choices
Chaudhary, Vartika; Sharma, Dinesh; Nagpal, Anish; … - In: European journal of marketing 58 (2024) 6, pp. 1600-1629
Persistent link: https://www.econbiz.de/10015076718