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Consumer behaviour
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Journal of business research : JBR
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Journal of international consumer marketing
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing and consumer services
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Psychology & marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International marketing review
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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European journal of marketing : EJM
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International journal of consumer studies
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Journal of global marketing
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Journal of travel and tourism marketing
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Journal of marketing communications
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The journal of brand management : an international journal
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Journal of marketing management : MM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer behaviour : an international research review
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Journal of behavioral decision making
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The journal of consumer marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Marketing theory
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Tourism management : research, policies, practice
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of retailing
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International journal of advertising : the review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Young consumers : insight and ideas for responsible marketers
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Global consumer behavior
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of retail & distribution management
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Journal of promotion management : JPM
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
2,070
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1
The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.
;
Schumann, Jan Hendrik
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
Saved in:
2
The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services
Schumann, Jan H.
-
2009
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...
Persistent link: https://www.econbiz.de/10013521277
Saved in:
3
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
4
The effect of culture on perception and
cognition
: a conceptual framework
Kastanakis, Minas N.
;
Voyer, Benjamin G.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10010362122
Saved in:
5
Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation
Aggarwal, Praveen
;
Kim, Chang-soo
;
Cha, Taihoon
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 392-399
Persistent link: https://www.econbiz.de/10009788877
Saved in:
6
A synthetic framework to study cognitive views of the self and properties of ethnic/cultural identity in consumer behaviour : a review and proposed research agenda
Andronikidis, Andreas
- In:
The marketing review
13
(
2013
)
4
,
pp. 303-328
Persistent link: https://www.econbiz.de/10010346391
Saved in:
7
The influence of cultural thinking style on consumer cognitive complexity underlying wine purchase decisions
Choi, Byung-Joon
- In:
The journal of applied business research
32
(
2016
)
4
,
pp. 1257-1271
Persistent link: https://www.econbiz.de/10011557867
Saved in:
8
A dynamic view of cultural influence : a review
Briley, Donnel
;
Wyer, Robert S.
;
Li, En
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 557-571
Persistent link: https://www.econbiz.de/10010410175
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9
Supporters or opponents : will cultural values shape consumer acceptance of gene editing?
Yang, Yang
;
Hobbs, Jill E.
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10012243941
Saved in:
10
Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior
Conner, Suzanne L.
;
Reardon, James
;
Miller, Chip E.
; …
- In:
Journal of business economics and management
18
(
2017
)
1
,
pp. 100-115
Persistent link: https://www.econbiz.de/10011721685
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